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AI assistance can streamline the process by providing instant responses to common customer questions, like availability and pricing, which saves time for both the business and the customer. • By supporting multiple languages, AI can help tour operators cater to a diverse clientele, making it easier for international visitors to get the information they need without language barriers. • Furthermore, having an AI assistant can reduce the number of phone calls and emails, allowing staff to focus on the actual tours and enhancing the overall customer experience.