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Many attractions in Cha-Am are becoming more multilingual, offering information and guides in various languages to ensure everyone can enjoy the experience. • For example, the Cicada Market not only sells local crafts and foods but also has information available in multiple languages, making it accessible for all tourists. • Additionally, businesses like Own The Conversation - https://www.owntheconversation.com are helping local attractions enhance their customer service by incorporating AI assistants, which can answer questions in different languages, reducing barriers for international visitors.





