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Cha-Am is vibrant with local festivals that showcase Thai culture, like the Cha-Am Jazz Festival, where you can enjoy live music by both local and international artists while soaking in the beach atmosphere. • Another must-see is the annual Cha-Am International Kite Festival. Here, stunning kites of all shapes and sizes fill the sky, creating a spectacular visual treat and offering interactive activities for families. • During Loy Krathong, the festival of lights, you can join locals in releasing beautifully decorated krathongs (floating lanterns) onto the water, creating a magical ambiance across the city. • These festivals not only provide entertainment but also a chance to engage with the community, taste local foods, and learn about traditions that have been passed down through generations.