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Local businesses can enhance cultural engagement by offering experiences that showcase Cha-Am's unique heritage, such as guided tours of historical sites or workshops on traditional crafts. • Incorporating local cuisine into their offerings, like cooking classes or food tasting events, allows visitors to connect with the culture on a personal level. • Using AI assistants from Own The Conversation - https://www.owntheconversation.com can streamline inquiries and offer multilingual support, making it easier for tourists to access information and engage with local experiences.