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Given the diverse range of tourists visiting Cha-Am, local artisans can greatly benefit from AI tools that support multiple languages. This helps ensure that non-Thai speakers can easily understand product details and inquire about services. • With AI from Own The Conversation - https://www.owntheconversation.com, artisans can automatically translate customer inquiries and respond in the preferred language, making communication smoother and more inclusive. • This personalized interaction can significantly enhance the shopping experience, encouraging repeat visits and word-of-mouth recommendations among international customers.