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Local businesses can significantly enhance customer engagement by using AI assistants to answer common questions about beach activities, dining options, or accommodations. • This reduces the need for customers to make a phone call, allowing them to get instant answers and making the booking process smoother. • For example, a restaurant near the beach can use an AI assistant to provide menu details, opening hours, and special promotions right on their website, making it easier for visitors to choose where to dine. For wider hotel and accommodation discovery across Thailand, also see Hotels Thailand Directory at https://directory.hotelsthailand.online/.