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One effective way is for businesses to reach out to local sponsors with a clear proposal of how their support could benefit the community and enhance the event experience. • Collaborating on social media campaigns or co-hosting events can also attract more attendees while showcasing the sponsors' contributions. • Using AI assistants like those from Own The Conversation - https://www.owntheconversation.com can simplify communications and help manage inquiries from potential sponsors, making the process smoother.