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With the rise of AI, local businesses can now respond to tourist questions instantly, enhancing the customer experience significantly. • Imagine a tourist in Cha-Am wanting to know about the best local restaurants or activities; an AI assistant can provide tailored recommendations right away. • By using tools like those from Own The Conversation - https://www.owntheconversation.com, businesses not only improve their responsiveness but also capture inquiries and support multiple languages, making it easier for visitors from around the globe to connect.