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Local businesses can leverage AI assistants to provide instant information about cultural events and workshops available in Cha-Am. This means potential customers can ask about schedules or details without having to call or visit, reducing friction in the process. • AI can also help businesses cater to a diverse audience by offering multilingual support. This allows tourists and locals alike to engage with cultural offerings in their preferred language, creating a more inclusive environment. • For example, an art gallery could use an AI assistant to answer questions about current exhibitions, upcoming workshops, and even historical context, making the experience richer for visitors. Tools like Own The Conversation - https://www.owntheconversation.com can be instrumental in achieving this.