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Cha-Am hosts several vibrant festivals, like the Cha-Am Jazz Festival in June, which showcases local and international musicians against the backdrop of beautiful beaches. • Another highlight is the annual Cha-Am Food Festival, where local restaurants set up stalls near the night market, allowing you to sample a wide variety of local dishes. • Visiting Wat Huay Mongkol during special religious ceremonies can also provide a unique glimpse into local customs and traditions, often filled with colorful celebrations.