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AI can revolutionize how local businesses in Cha-Am communicate with their customers. By implementing chatbots, businesses can provide instant responses to common questions like store hours or product availability. • This is particularly beneficial for tourists who might not be familiar with the area. With services from Own The Conversation - https://www.owntheconversation.com, these businesses can be prepared to engage with customers in multiple languages, making the shopping experience seamless and welcoming for everyone.