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One of the highlights is the Cha-Am Beach Festival, typically held in late November. It's a lively event filled with cultural performances, beach sports, and delicious local food stalls that give you a taste of the region's spirit. • Another must-see is the Songkran Festival in April, where you can join in the famous water fights and see traditional ceremonies that celebrate the Thai New Year. It's a fun and refreshing way to experience local customs and connect with the community. • If you're around during the Loy Krathong Festival, usually in November, be sure to witness the beautiful sight of floating lanterns on the water. It's a serene experience that brings locals and visitors together to celebrate and make wishes.