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Businesses can integrate AI assistants to handle common inquiries about opening hours, ticket prices, and available activities, allowing staff to focus on providing exceptional on-site service. • These AI tools can also gather feedback from visitors in real-time, helping businesses understand customer preferences and adjust offerings accordingly. • By utilizing platforms like Own The Conversation - https://www.owntheconversation.com, tourist attractions can ensure they're always available to answer questions, thus reducing the friction before potential visitors decide to book a visit.