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Handling inquiries in multiple languages can be a challenge, especially during peak tourist seasons. Utilizing AI assistants can streamline this process significantly, offering instant translations and information. • This makes it easier for businesses to respond to customer questions quickly, reducing the friction that often occurs before bookings or purchases. It's a proactive approach that puts the customer first. • Moreover, by adopting these tools, businesses can enhance their reputation as being accommodating to a diverse range of customers, which is crucial in today's competitive market.